The Essence of Unholy Grounds

Because life doesn’t have to be perfect to feel sacred.

The Ritual Beneath the Brand

Unholy Grounds was born because of real, honest girlfriends; the kind who can laugh, swear, and talk openly about the physical and emotional changes we go through as women.

Menopause kicked it off. At this stage, you get real fast. There’s no time for pretending and zero patience for anyone’s nonsense. Your kids are growing, getting married, having babies. Life is shifting whether you’re ready or not. Maybe your partner is driving you crazy, maybe you’ve gone through a divorce, or maybe you’re just staring in the mirror thinking, What is even happening to my body right now?

And then my daughter had a baby, and I realized something: everything her body was doing sounded just like menopause. The sleeplessness, the hormone chaos, the emotional rollercoaster, the parts that hurt, the parts that change. I couldn’t believe how much the two stages had in common.

That’s when it hit me: there are so many chapters in a woman’s life. It’s not just about menopause or motherhood. It’s about being human in all the messy, beautiful, ridiculous ways it shows up.

We’re not supposed to judge each other. We’re supposed to be honest, open, and supportive. We’re all in it together, just in different chapters.

And yes, sometimes that honesty sounds like, “my labia is turning into beef jerky.” Because it’s funny, it’s real, and it’s about time someone said it out loud.

That’s the spirit of Unholy Grounds, the sacred, honest space where we can laugh, cry, and talk about what’s actually happening without shame. It’s where the sacred meets the real and luxury meets laughter.

It’s for women who light candles and drop f-bombs. Who pray and set boundaries. Who believe that even the messy parts of life deserve reverence.

The Philosophy

At its heart, Unholy Grounds is about honesty, connection, and a little rebellion.
It’s about meeting women exactly where they are and reminding them that life, in all its chaos, is still worthy of celebration.

We believe that laughter can be healing, honesty can be holy, and beauty belongs even in the hard moments. Whether it’s a box, a product, a class, or a shared story, everything we create is meant to help you feel seen, supported, and a little more like yourself.

Unholy Grounds is not about perfection. It’s about presence.
It’s about finding light in the real stuff — the body changes, the relationships, the joy, the grief, the small victories, and the big “what now” moments.

This brand exists to remind you that wherever you are in your story, you’re not alone in it.
You are still divine.
You are still whole.
You are still you.

The Experience

Unholy Grounds is more than products. It’s an experience of real connection with yourself, your story, and the moments that shape you.

Every creation is made to spark something honest in you. Sometimes that’s peace. Sometimes it’s laughter. Sometimes it’s simply the comfort of knowing you’re not the only one feeling it.

We make things that smell good, feel good, and make life a little lighter. Thoughtful pieces that bring beauty, wit, and meaning to the everyday. Because life deserves more of what feels real, not perfect.

As we grow, so will the ways we show up for you. Classes, stories, gifts, and experiences that help women feel grounded, inspired, and supported, no matter what chapter they’re in.

Unholy Grounds is a brand built on honesty and heart.
It’s the reminder that life doesn’t have to look perfect to feel sacred.

Welcome to Unholy Grounds

Here, we honor the beauty in the mess and the meaning in the ordinary.
We believe in laughter as medicine, honesty as power, and small moments as sacred.

Whether you’re rebuilding, celebrating, evolving, or simply catching your breath, Unholy Grounds is here to remind you that life doesn’t have to be perfect to be beautiful.

This is where reverence meets rebellion.
Where grace meets grit.
Where you meet yourself again.

Welcome to Unholy Grounds.
You were never unholy to begin with.